Why isn’t Lair of the Nerd stuff as cheap as Primark?
Well, without the weight of a multi-million pound business behind us we can’t get thousands of garments printed all at once in some abroad place.
Not only are all LotN designs made by me, but also we use printers in the UK (or in the US & Australia for some Redbubble printed garments) to print each design on demand using the latest DTG technology giving us a very durable and high-resolution print.
This means that when you buy a Lair of the Nerd garment you’re getting something that’s a lot more unique, something that isn’t likely to be worn by every Jane, Dick or Habiib you see, and I think contributes to the extra specialness of each item. I like to think that whenever someone wears a Lair of the Nerd shirt it gives them a special hug from me.