Why isn’t Lair of the Nerd stuff as cheap as Primark?
Well, without the weight of a multi-million pound business behind us we can’t get thousands of garments printed all at once in some abroad place.
Not only are all LotN designs made by me, but also we use printers in the UK (or in the US & Australia for some Redbubble printed garments) to print each design on demand using the latest DTG technology giving us a very durable and high-resolution print.
This means that when you buy a Lair of the Nerd garment you’re getting something that’s a lot more unique, something that isn’t likely to be worn by every Jane, Dick or Habiib you see, and I think contributes to the extra specialness of each item. I like to think that whenever someone wears a Lair of the Nerd shirt it gives them a special hug from me.
So, now the dust settles, the leaflets and business cards have been delivered, myriad forms have been filled out, sent off, sent back, and so on… Press releases have been released, things have been arranged… And the waiting… oh god so much waiting, and some of the waiting is not over with yet.
Yes, Lair of the Nerd v. 1.0a has been live for a little more than a week, and people have been sharing things, liking things… some people have even been ordering things which is awesome. More information after the jump.
I admit, I am quite new to this whole social media promotion thing and am struggling to know how to get more people interested. Any real meaningful word of mouth or “going viral” all seems very far from what I am capable of, and all the while is the ever-present doubt, and the feeling that I may be struggling in this area simply because I am actually just.. well, shit.
Oh, and for those who missed it, here’s the first Cardboard Theatre video:
So, I spent a while making an autobiographical post for my IndieGoGo campaign, and decided the best form for it would be a video.
At first I considered a blog video style post of me looking straight at camera, but I was too worried about my appearance to do that, so I filmed my cat, and a few other things and threw a not-particularly-fantastic video together.
It’s brutally personal though. I’m not normally this forthright about my depression because I worry so much of the time that people will view it as a weakness, but in the end I decided that the IndieGoGo thing is all about people believing in me, even if at times I don’t really feel that I’m worth believing in.
So, the time came and we all gathered together and headed out while wearing our Lair of the Nerd shirts to try and get some publicity going.
I’ve realised recently that I have trouble with attention; I am much more likely to hide than to allow myself to shine, in part because I fear things going wrong and in part because I just can’t bear the attention. How much of a factor that is with regards my depression, I do not know, it’s something to continue thinking about.
Have you checked out all the new goings on at our webshop? Well, here’s some behind the scenes info:
A lot of new web coding has gone into the shop in order to smarten up the displays and improve the menu navigation, as well as allowing folks to sort designs by date or by name as well. A whole fifteen new designs have been added yesterday, bringing our total to well over a hundred as well.
In other news, we’re looking into publicity, handing out leaflets, etc.. Middlesbrough council seems to have made this difficult because we need permits to hand leaflets out in most of Middlesbrough, which is irritating, though I guess understandable due to littering.
If anyone has any questions about the Lair, feel free to comment.